BI (Business Intelligence) convert raw data into meaningful information with the help of a set of process, structure, and technology for the betterment of the organization. In a Simple way, BI can be defined as the processing of historic data to make benchmarks and KPI to identify the market trends and business status in a visual way. BI impacts an organization’s strategic and operational business with the help of actionable intelligence and knowledge. BI supports fact-based real-time decisions by using real and historical data.
The telecom market is very competitive these days. ISPs and telecom operators have diverted their business to services and Value Added Services. BI has a vital and significant role while converting the business towards VAS along with price and promotional strategies in the telecommunication sector. Telecom’s traffic status, efficiency, quality of services, and marketing mechanism greatly affect the telecom business and performance where BI tools can be used to make actionable knowledge and summarizations for the management.
Following are the remarkable impact of BI on the Telecom Sector:
- Customer Interest and Situation Analysis
- Organizational Financial Analysis
- CAPEX/OPEX Analysis
- Marketing status and Strategies Analysis
- Overall Network Traffic and performance Analysis
- Human Resource Management and Resources Management Analysis
- Decision Support System(DSS) for top level Management for Decision Making
- Forecasting Network Traffic, HR, Market and Customer Need
6 ways that business intelligence can telecommunication drive more value:
- Customer & Campaign Intelligence
- Proactive Customer Service
- Network Intelligence
- Revenue Intelligence
- Product Performance
- HR and Resource Management